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SalesMastersWorld is an online publication devoted to help business owners
and developers to grow their business by publishing articles and
commentaries. The publication is organized in the following channels:
CRM and SFA
The Customer Relationship Management (CRM) and Sales Force Automation (SFA) technology is at a new level. A handful of companies are finally offering hosted services that let traveling sales people have access to customers’ information and communicate with customers and prospects as if they were sitting in their office. These services do not require the installation of complex CRM products, expensive mail servers or a dedicated IT department to make them work. Most important they do not require a huge upfront investment as they all feature a subscription model, more like a telephone service than a software product. In this channel we discuss how the technology is evolving, what to expect in the near future and how the new hosted CRM model is helping companies all over the world increase their sales.
Join the discussion and post your article!
Marketing
In this channel we are concerned with the automation of marketing. For automation we mean marketing that can grow your business by utilizing new technologies, like the creation of web sites that sell, the collection and profiling of web leads by mixing and matching information from the web and various databases, the following up of prospects and customers by use of email, the replacement of cold calling with auto responders and, above all, the scientific measuring of the effectiveness of any marketing campaign and strategy. We welcome to hear from anyone who has experimented with technology to boost sales and increase the value of their business.
Post your article!
Conferencing
There is a new revolution going on in the world of sales, that revolution is called web conferencing, i.e. the ability to give effective sales presentations over the internet using audio and web conferencing tools and services without moving from the office. This revolution is making the process of selling far more cost effective both in terms of money saved and the ability to follow up more opportunities in a shorter time frame and with fewer sales people. We believe that the companies that will embrace this opportunity first will make the distance between themselves and their competitors very difficult to bridge. If you have been experimenting with web conferencing or instant messaging (IM) to increase your sales and better service you accounts we would love to hear your story.
Post your article!
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