 August 2008
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Mon Jul 02, 2007
Tips for Avoiding Red Xs in Email:
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Two years ago, you would open an email and see an image; today you see a “Red X.” This can reduce the effectiveness of email messages and force the subscriber to take an extra step to view the image. Performance Communications Group (PCG), a Chicago-based interactive marketing agency, has developed a whitepaper that provides instructions on how email marketers can avoid the “Red X.” The whitepaper, “The Big Red "X”: Methods to Move Beyond Email Roadblocks and Improve the User Experience,” is available for free download >>>
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Tue Nov 14, 2006
ExactTarget Recognized as Top ASP E-Mail Software
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ClickZ Readers representing thousands of marketers who use email marketing tools daily voted ExactTarget the preferred ASP email marketing service provider. >>>
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Sun Aug 27, 2006
Why CRM Projects Fail
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This articles looks at some of the “human”, i.e. people-related factors that can cause a CRM project to fail. It then discusses why, for those businesses already utilising Microsoft® Outlook® for their day-to-day e-mail, diary and contact management, implementing an Outlook-based CRM system gives you the best chance of overcoming these issues and ensuring a successful CRM implementation. >>>
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Thu Aug 24, 2006
Benefits of Sales Force Automation
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Increase the number of profitable and satisfied customers while spending less time on administration. With the advent of sales force automation solution, automation of the business tasks of sales is not a big problem. Many companies worldwide have deployed sales automation systems as an integral part of their administrative and CRM efforts. It promises to serve your customers with expertise and diligence. >>>
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Sun Nov 13, 2005
How to Leverage Your Intellectual Property for Maximum Profits
I don't know about you, but I would like to "squeeze" as much potential (read "profits") out of every minute I work as possible.
If I create something once, I better use it in at least three different ways, or I consider it a waste of time. >>>
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Wed Oct 05, 2005
Siebel CRM Professional 7.8 Now Available
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Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider of customer-facing solutions, today announced the availability of Siebel CRM Professional Edition 7.8. The newest release of Siebel's on premise offerings for small and medium-sized businesses (SMBs) delivers customer relationship management (CRM) capabilities specifically designed to support the unique business requirements of SMBs. This new release helps improve end user adoption through seamless integration with familiar desktop and Web applications. Siebel CRM Professional Edition 7.8 also provides cost-effective access to advanced call center functionality through integration with Siebel's hosted contact center and delivers built-in best practices to increase sales, service, and marketing effectiveness. >>>
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Tue Aug 16, 2005
RightNow CRM 7.5 Uniquely Optimizes Lifetime Value of Customer Relationships
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RightNow® Technologies has announced the release of RightNow CRM(TM) 7.5, the latest version of the industry's most complete on demand CRM solution. With a wide range of new and enhanced features, RightNow CRM 7.5 delivers unmatched breadth, depth and integration of functionality across marketing, sales and service processes -- uniquely enabling organizations to optimize the lifetime value of their customer relationships and the end-to-end quality of their customer experience. >>>
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Fri Aug 05, 2005
New Integration Technology Seamlessly Integrates NetSuite with Microsoft® Outlook, Microsoft Excel, Google® and Others
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NetSuite, Inc.,the leader in on-demand business management software, today announced Version 10.6, a new release of NetSuite's on-demand solution that breaks user interface barriers associated with browser-based applications. With NetSuite 10.6, users can perform complex business functions that dynamically change data without regenerating the browser page, extend NetSuite with any application, and simply integrate with widely-used applications like Microsoft Office and Google Maps. With these new capabilities, NetSuite combines rich business intelligence and analytics with seamless business process management in a single, hosted application designed to meet the needs of growing small and medium-sized businesses. >>>
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Mon Jun 13, 2005
ExactTarget Announces Enhanced Integration with Salesforce
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Marketers now have access to the best of breed in CRM and email marketing software thanks to the integration of ExactTarget with Salesforce.com. It is now possible to segment the data stored in Salesforce and send personalized, trackable emails to each contact. Further, the sender gets information on email delivery, open and click through rates. This information is automatically recorded in the Salesforce system for each contact. >>>
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Sun May 29, 2005
Create Your Vision of Success
Understanding the power and profit in business that comes from one’s internal perceptions.
Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception.
Many companies put a lot of effort into all the external aspects of what they do, yet completely overlook what is happening due to internal perception. Internal perception includes your thoughts and beliefs; the internal dialogues and thought processes you have regarding your business, your industry and your customers/clients. Often, we may not be aware of hidden thoughts. Our thoughts support or hinder our success. >>>
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