About three months ago we were approached by a company that offered Jumbotron rentals to events. If you’ve ever been to a rock concert, fair, festival or any other large event, there is a good chance that you’ve seen what these guys have to offer. There service is very popular with events that need everyone to be able to see what’s going on in the front. So even the back row seats get a taste of the action!

This company operates nationwide, and they wanted to be in every city—and we helped them do it! They help out event planners with their need for a big screen, no matter where the event might take them. A big screen is nice when you don’t have front row seats. If you’ve ever been to a concert, sporting event or music festival and had to sit in the very back you can understand! It sucks. Plus, sponsors love these things because you have what all sponsors dream of: a captive audience! No, they aren’t going anywhere. They just sit back and watch your advertisements.

Giant LED Screen

It’s no wonder these things have gotten so popular. Where else can you say that you really get a captive audience that you can advertise to? What about the radio? Switch the channel! What about TV? Ever heard of a DVR? The truth is, captive audiences aren’t seen much these days, and that’s probably why the switch to mobile is finally here; what I mean by that is, more people are searching on their mobile phones than they are on their personal computers! Isn’t that crazy? Who ever thought that would happen? Okay, I guess that’s an easy one. I did.

So it’s easy to see why the advertising space on one of these large Jumbotron LED screens is so sought after. Where else do you get such a captive audience? The easy answer…. tada! You DON’T!

And that is one thing we have learned about our new client and why they are looking for event planners who want LED wall rentals nationwide. They aren’t getting any less popular as time goes on, and we will probably see a shift in the next five to ten years to where you’ll see digital screens every where. You heard it hear folks, mark my words by 2025 we will all be seeing outdoor digital displays all around. It used to be billboards that were the new thing, but unfortunately with billboards you cannot have dynamic content and you cannot change the advertisement whenever you want, sometimes even remotely!

It could very well get to the point where one day as you’re driving by a digital billboard it will scan your license plate, find out who you are, then advertise to you individually! Imagine that! It’s hard to envision but it is happening, and sooner or later we will be there. Websites are already doing it, and with outdoor LED screens becoming cheaper and cheaper, you will start seeing these things everywhere.

I’d like to say a special thanks to Visual Impact Productions, for giving me an education on these LED boards, what they are, and where they’re going. I just hope they enjoyed their website!

Until next time, folks!

Recently, we were approached by a company that rents assorted items for corporate events, weddings and parties. The company, Find Me A Tent, was looking to improve its web presence, and was also trying to decide on the best designs for a site that is in the industry they’re in. Let me tell you this, it wasn’t easy, but at the end of the day I believe we did a good job.

The first thing to try and understand was who they were trying to appeal to. After a lengthy discussion, it was decided that the main people that search for these accessories are people that are about to host a large party, such as a wedding, graduation, or bar Mitzvah. Many times I was told the people searching aren’t even exactly sure what it is they want, however they’re just doing general searches.

When I asked about their most popular rentals, the owner told me it was their wedding tent rental. However. they also rent lots of other things such as tables, chairs, place mats, silverware—you name it, and they probably do it. After further talks, it was discovered that most of their business was weddings, which proved to be a stunning revelation to the owner. I asked him if he wanted us to create something that focused on a wedding theme, and after thinking about it he decided that might not be the best route to go, as he didn’t want other sorts of potential business to shy away from his service, just because it looked like all he did were weddings. I suggested that he might want to possibly do another site, just focused on wedding rentals, as oftentimes visitors prefer to deal with someone who specializes in a niche, most likely because they assume that pricing or service will be better.

One other issue that came up was location; he wasn’t sure whether or not to build separate websites for separate locations. When asked what his most popular places and rentals were, he informed me that his Philadelphia tent rentals and Pittsburgh tent rentals had really been picking up as of late, as his new locations had really been taking off. When asked why he thought this was, he mentioned that he’d garnered a fair deal of attention from the media as of late, due to his rapid expansion in the industry. I recommended that he just stay with one website, as it might lead to confusion down the line as to what company the client was working with; a very important consideration when it comes to branding.

We’re proud to announce that we have another satisfied client. Things have really been picking up for them lately, and I am told it is due to their online presence. Should any of the above interest your business, please feel free to drop us a line as we would love to offer some insights into your online business. Also, for any other tips regarding multiple business locations, check out this article or this YouTube video: